Assurex is a digital engineering agency founded in 2019 and headquartered in London. It is a Sitecore Platinum Partner with four specializations: Sitecore XP, XM Cloud, OrderCloud, and CDP & Personalize. It also has offices in Dubai, Gurugram (India) and Delaware (USA).

What does Sitecore Platinum Partner mean?

Platinum is Sitecore's highest partner tier. Sitecore awards it to partners with proven delivery success, certified experts and a track record of customer outcomes. Assurex holds Platinum status in both the UK and the Middle East.

Assurex was founded and is led by Saurabh Sachdeva, Founder and CEO. He is a multiple-time Sitecore Most Valuable Professional (MVP) and writes regularly on composable platforms, agentic commerce and generative engine optimisation.

What services does Assurex provide?

We cover enterprise content management (Assure.Content), digital commerce (Assure.Commerce), personalisation and CDP (Assure.Experience), security assessments (Assure.Secure) and DevOps (Assure.Ops). We work across Sitecore, composable and SaaS platforms.

Which industries does Assurex work in?

Assurex works across banking and financial services, government and ports, education, hospitality, motoring services, manufacturing, aviation, food and restaurants, and healthcare. These are typically organisations running large, regulated or high-traffic digital estates.

Which companies has Assurex worked with?

Our clients include The AA, AD Ports Group, DIFC, Abu Dhabi Islamic Bank, GEMS Education, Jumeirah, KPMG, Synlab, VFS Global, Crown Paints, Brother, Hempel, Jazeera Airways and Americana Restaurants.

How long does a Sitecore XP to SitecoreAI migration take?

It depends on the size of the estate, the number of integrations and how much is rebuilt rather than moved. As a reference point, we migrated The AA's estate of 2,000+ pages and 115,000+ Sitecore items in under nine months, with the first release live in under five weeks and zero downtime.

Should we stay on Sitecore XP or move to SitecoreAI?

It depends on your roadmap. Moving to SitecoreAI suits organisations that want SaaS updates, faster releases and AI-assisted content and personalisation. Staying on XP for now can make sense if you rely heavily on XP-only features or have a major platform decision coming soon. We give an honest recommendation either way, starting with a review of your current estate.

How does Assurex handle security and compliance?

Security is built into delivery rather than added at the end. Every release goes through security validation, and our Assure.Secure team runs independent assessments of web applications, APIs and infrastructure. For governance, risk and compliance, our Netras practice helps organisations manage their wider security posture.

Is Assurex an independent company?

Yes. Assurex has been fully bootstrapped and profitable since it was founded in 2019. It has no outside investors, so client relationships and delivery quality come first.

How quickly will Assurex respond to my enquiry?

We'll arrange a call in your time zone within two working days. With offices in London, Dubai, Gurugram (Delhi NCR) and Delaware, a senior consultant is available across UK, Middle East, Indian and US business hours.

What happens after I submit the form?

We start with a discovery call to understand your goals, current platform and constraints. You then get an honest platform recommendation, plus a cost range and timeline, before anyone signs anything.

Do you only recommend Sitecore?

No. Assurex is a Sitecore Platinum Partner, but we also work with Adobe Experience Manager, Contentful, commercetools, Optimizely, BigCommerce and DynamicWeb. We recommend the platform that fits your needs, even when it isn't Sitecore.

Can Assurex migrate us from Sitecore XP to SitecoreAI?

Yes. We moved The AA from Sitecore XP 9.3 to SitecoreAI in under nine months, across TheAA.com, Beam and the mobile app. There was zero downtime and no production incidents. Read the case study .

Can you take over or rescue an existing Sitecore project?

Yes. Our Assure.Rescue service starts with a 360-degree review of your solution, covering code, architecture, infrastructure and security. We then give you a clear plan to stabilise and improve it.

Do you offer ongoing managed support?

Yes. We provide managed support and continuous improvement for Sitecore and composable platforms, with follow-the-sun cover from our four offices.

I'm an existing client. How do I get support?

Email support@assurex.co and the request will be routed to your delivery team.

Assure.Services

We Are an Engineering Agency Specializing in Composing Digital Experiences

Our Services

Discover how your business can benefit from our on-the-dot quality delivery, lean operating model, and scalable offshore capabilities.

Digital Transformation Strategy
Experience Strategy
Customer Platform Strategy
Business Strategy
Research and Insights

Creative Development
Branded Content
Digital, Mobile and Social Marketing
Omni-Channel Experience Design
Mobile, Retail, and Emerging Experiences

Omni-Channel Commerce Platforms
Content Delivery Platforms
Consumer Intelligence and Personalisation Platforms (CDP)
Marketing Enablement Platforms

Development and Support Services

A Full Spectrum of Services to Power Your Implementation and Operations

Assure.Development

Solution design
Installation and configuration
Development services for major DXP providers
Integrations
Program Management
Delivery guidance

Assure.Support

Incident Management
Problem Management
Service Request Management
Content Management
Release Management
Transition services
24*7 Managed service operation

Assure.Ops

Hosting and Deployment
Automation – One-Click deploys
SecPen testing
System admin
Monitoring
Security Management
DR setup and admin
Patch Management

Assure.Rescue

Comprehensive review and report (Assure.360)
Estimate and plan to fix the issues
Fix and Deploy
Quality guarantee or we will fix it for free

Consultancy Services to Advise, Review, and Empower Your Development Team

Assure.Advice

Technical support and guidance
Proof of Concepts
Architecture Assistance
Implementation guidance
Continuous improvements

We Deliver — With Expertise That Sets Us Apart.

All our consultants are extensively trained and bring hands-on experience to deliver solutions that meet or exceed industry best practices.

Focused on Experience — From Content to Commerce.

As an engineering agency, we specialize in enabling seamless digital experiences across channels and the entire composable stack.

Global Delivery, Local Presence

With offices in Delhi, Dubai, London, and Delaware, our team of industry experts brings extensive experience to deliver tailored solutions — wherever you are.

Our Industry Partnerships

We collaborate with leading vendors like Sitecore, commercetools, Optimizely, BigCommerce, and DynamicWeb to deliver the best-of-breed solutions tailored to your business needs.

Ecosystem, not platform

With our broad and deep experience, we guide you through the entire technology ecosystem, helping you select and integrate the best solutions — not just a single platform.

We deliver business requirements

We evaluate, design, and develop technology solutions that align with your business goals, ensuring seamless integration and impactful results.

Is Your Platform Agent-Ready? A Practical Audit for the Machine Customer

by Saurabh Sachdeva

October 13, 2026

Is Your Platform Agent-Ready? A Practical Audit for the Machine Customer

Part three of the series. By Saurabh Sachdeva, Founder & CEO, Assurex. In Part one I argued that AI visibility gets you found, not…

Read insight

When the AI Doesn’t Just Recommend – It Buys

by Saurabh Sachdeva

July 24, 2026

When the AI Doesn’t Just Recommend – It Buys

Agentic commerce is live, the funnel is collapsing into a single delegated decision, and most digital estates aren’t ready to be read by the…

Read insight

Visibility Is Not Recommendation: Why GEO Wins the Battle and Loses the War

by Saurabh Sachdeva

July 6, 2026

Visibility Is Not Recommendation: Why GEO Wins the Battle and Loses the War

By Saurabh Sachdeva, Founder & CEO, Assurex There’s a gold rush happening in marketing right now. It’s called Generative Engine Optimization — GEO —…

Read insight

How AI Is Transforming the Future of SEO?

by Saurabh Sachdeva

June 27, 2025

How AI Is Transforming the Future of SEO?

Search Engine Optimization (SEO) is undergoing a profound transformation, fueled by the rapid advancement of Artificial Intelligence (AI). As AI reshapes the digital landscape, it’s…

Read insight

Assure.Services

Our Services

Digital Transformation Strategy

Experience Strategy

Customer Platform Strategy

Business Strategy

Research and Insights

Creative Development

Branded Content

Digital, Mobile and Social Marketing

Omni-Channel Experience Design

Mobile, Retail, and Emerging Experiences

Omni-Channel Commerce Platforms

Content Delivery Platforms

Consumer Intelligence and Personalisation Platforms (CDP)

Marketing Enablement Platforms

Development and Support Services

Assure.Development

Assure.Support

Assure.Ops

Assure.Rescue

Assure.Advice

Enterprise-Grade Solutions. Global Reach

We Deliver — With Expertise That Sets Us Apart.

Focused on Experience — From Content to Commerce.

Global Delivery, Local Presence

Our Industry Partnerships

Ecosystem, not platform

We deliver business requirements

Explore our thoughts on Digital Commerce trends and technology

Is Your Platform Agent-Ready? A Practical Audit for the Machine Customer

When the AI Doesn’t Just Recommend – It Buys

Visibility Is Not Recommendation: Why GEO Wins the Battle and Loses the War

How AI Is Transforming the Future of SEO?

Is your platform agent‑ready?